Search Engine Optimisation (SEO)

Merely having information about your business on the internet is not enough. In a time when each sector has thousands of competitors, what will make you different? IIDMR sets you apart from others as it teaches you the intricacies of — Search Engine Optimisation (SEO). In a nutshell, ensures that search engines are able to access a website and improves the chances that a website will be found by the search engine. SEO is usually a set of best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

At IIDMR, we explain the ways and means through which Search engine optimization works via combination of strategies, techniques and tactics used by web developers to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Typically, internet search users do not click through multiple search results, so where a site ranks in a (SERP) Search Engine Results Page is critical for directing more traffic towards a website. The higher website ranks in organic results of a search increases the chance that that a site will be visited by a user.

Search Engine Optimization process is divided into two types – on page optimisation and off page optimization. On page optimization is the process of optimizing your website elements to be search engine friendly. It assists the search engine crawler to understand the web content easily and ensure better rankings in search engine result page. This optimisation technique includes various important aspects like keyword research, content writing, keyword density. We explain how Off Page Optimization works by acquiring quality links from authority sites by using various link building strategies. It includes social bookmarking, blog commenting, article submission, blog submission etc.

IIDMR’s module also dwells on Keyword optimization and teaches you how investigating, evaluating and selecting appropriate keywords can be targeted to drive qualified web traffic from search engines to a website. IIDMR’s faculty also factors in latest trends on social media websites and teaches you how to use them. Types of social media involved include social news and bookmarking websites such as Facebook, Twitter, video sharing websites and blogging sites.