Merely having a hi-tech website for business is not enough. You need to understand how the functioning of a website will impact the long term profits and goals of your business. Web Analytics has been devised to measure this aspect. It takes into account web traffic at your site, market research and how your site can be further enhanced.
At IIDMR we understand that whether you are student or professional, its important to drive your own or your client’s business by web research. That is why we teach you the critical processes for tracing the latest business trends which have a direct bearing on business.
WHAT YOU WILL LEARN AT IIDMR
- The science of customer behavior on the internet.
- Online accountability.
- How to capture data using certain tools.
- Analysing the data captured and assessing the result.
- The challenges and opportunities of using web analytics.
HOW WEB ANALYTICS WILL BOOST YOUR CAREER/BUSINESS
- Depending on the time spent by visitors on your website, you can decide which part of your website needs more action.
- Performance assessment can be done based on generated leads, online sales and subsequent revenue generation.
- Intelligent planning of your marketing campaign.
- Track who are your customers and what they want.