While being on the web space can enhance businesses and careers in a big way, you also need a tool to safeguard your information. This is where webmaster tool plays  a significant role. It essentially zeroes in to identify any issues that may have cropped up on your site. It will also tell you if any virus or malware has attacked your website.

IIDMR has drawn from the experiences and expertise  in its course to give you a professional insight in this matter. It entails a number of processes and intricacies that we decode for you. For instance, we walk you through the subject of ‘Location Targeting.’ This basically allows a webmaster to display advertisement content in the geographic locations of choice. Location targeting helps to focus advertising on the areas with the right customers, and restrict it for other areas. This specific type of targeting helps increase return on investment (ROI).

On the other hand, Google Webmaster Tool (GWT) is used to communicate with webmasters that identify issues with their site. It a summary view of how well a site is performing and help identity what needs emphasis. It also provides diagnostic and research tools that give information on what people are searching for and what areas to expand on next.

A sitemap is a file that lists the web pages of a website to tell Google and other search engines about the organization of the site content. But it’s functionality does not end there. It can provide useful metadata associated with the pages listed in that sitemap. Metadata is basically, information about a webpage. This includes basics like most recent updates on a page, frequent changes on it, and the importance of the page relative to other URLs in the site.

If a site’s pages are properly linked, web crawlers can usually discover most of the site. Crawl errors are issues reported by search engines as they crawl your website. Almost everything the search engine knows about your website, it learns via a program called a “spider” which it uses to scan or “crawl” your website.

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