Content Marketing and Strategies
Mere knowledge of digital content and its is technicalities is not enough. To position your business on a strong keel, it is extremely important to package and market your content intelligently. That is where content marketing and strategies come in. At IIDMR, we teach you how to establish a strong relationship with the target audience, by giving them high quality content that is very relevant to them on a consistent basis. In contrast to one-off advertising, content marketing shows that the organization actually cares about customers and today, more than ever, customers want to feel cared about, because the world is louder and noisier than ever before and attention is our most valuable resource.
How to market your content?
Using own assets. Most companies have:
- Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.)
- Email lists – of both customers and non-customers
- A more static website or series of microsites
These can be used to promote your content.
Some paid content promotion tactics that can be very effective include:
- StumbleUpon Paid Discovery
- Reddit Ads
- Promoted Tweets
- Highly Targeted Facebook Ads
One of the most important aspects of the IIDMR module is the ‘Earned Media.’ It the most and hardest to get exposure due to its credibility and potential reach. There are several forms of earned media. Social Sharing from Individual Accounts, Pickups in Traditional or Trade Media, Bloggers and Other Influencers Writing About Your Content, Prominent Placements on Aggregator Sites LikeHackerNews, Reddit, etc.
For an organisation, content can be anything from an engineering white paper to a press release to even a post made by the company on social media. It is vital for an organization to understand the importance of content and take actions for ownership. It’s not only necessary to create content, but to use the content to improve business. Organizations should think about staffing content managers to set the content strategy, own content calendars and management tools. All functions of marketing, inbound and traditional, should revolve around content management.