Even though we are in the era of websites, internet and smartphones with 220 million smartphone users in India by 2016, India still has a long way to go. With the current tech and net savvy generation, technology is the ‘in-thing.’ Things are set to boost up on the technology front with 460 million youth comprising 40% population. Of these 333 are educated and are expected to boost technology in a big, way in the future.


  1. Basics and need for direct marketing in today’s world.
  2. Exploring the world of Digital Marketing.
  3. How digital marketing can give you a leg up, over direct marketing methodology.
  4. The methodologies entailed in Digital Marketing Process.

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  • Better branding for your business.
  • Faster sales and regular returns.
  • You will connect with your regular & mobile customers faster and optimize conversations on the web.
  • You will analyse and adapt data easily as you are able to observe and transition to digital trends easily.
  • You are able to raise the level of competition and set a benchmark in your chosen field.