Search Engine Marketing (SEM)
In today’s world, if you want to be more visible and impactful in business, then Search Engine Marketing (SEM) is the tool for you. Newspaper and TV ads are becoming redundant with the magic of technical updates coming in the advertising sphere. In a nutshell, it involves intelligent use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
At IIDMR, besides brushing your technical skills and knowledge, we take you through quick refreshers that will ensure that you are the best in your peers.
WHAT YOU WILL LEARN AT IIDMR
- An introduction to the world and functioning at Adwords.
- Basic concepts of Keywords, Ad location, age, location, and language.
- How to better your access to social media for business purposes.
- Monitor and evaluate the traffic coming to your website.
HOW SEM WILL IMPACT YOUR CAREER/BUSINESS
- You can know exactly what is working for your business, and what is not.
- Thinking of business expansion? Geotargeting will help you demystify where to go.
- You can actually see who’s accessing you via a smartphone/laptop; which month/day/week/time gets you maximum traffic.
- Things are more transparent and accountable.