Digital marketing is a departure from traditional methods and the future of business, in the world. At IIDMR, we walk you through the basics and intricacies of this concept for a successful career roadmap. In this module we underscore the difference between conventional direct marketing versus digital marketing.

For decades, Direct marketing has been the most preferred method of informing people about products and services. Juxtaposed to this, digital marketing is a more personalised outreach to potential and permanent customers. Conventionally, direct marketing can be done using mail, telephone calls, emails, brochures, and coupons.

Digital marketing is faster, efficient and time saving. For example, students in senior school might be presented with Facebook ads for college admission. Or members of a Golf Club might receive an email promotion offering special pricing on golfing gear. We teach you the modes to execute that basic concept.

Businesses use digital channels such as search engines, social media, email and websites to connect and communicate with their current and prospective customers. IIDMR’s course explains how Digital marketing differs from direct marketing. It reflects on channels and methods are used to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

For instance, in this module we explore how to successfully implement digital marketing. Here, an organization has to understand the customer and define the target prospects, where to look for products and services. This defines a digital campaign and thereafter it is executed via some techniques like online public relations, search engine marketing and Pay Per Click ads.

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Ongoing communication is the key to success of a digital marketing campaign. While a company’s website is considered as the primary communication tool, other mediums used are social media platforms such as Facebook, Twitter or Linkedin, interactive media (audio, video, podcasts, and webinars) and email. These keep the target audience engaged with the organisation.We also help our students understand the importance of converting leads and how it impacts the business process.

Whether you are a start-up or a homemaker, no one can function these days without the magic of technology even if it’s on the phone or in the kitchen. Our course module will teach you to think and act digitally to build a brighter future.